Meet a Moxie Master

How many here like to visit a good garage sale every now and then?

OK, stop jumping up and down, put your hand down, and sit back and relax while I tell you about a real life Moxie Mafia ™ marketing example.

How can you measure success with a garage sale? When you no longer have to advertise, women just flock to your home, as if by magic, on the right day ready to shop. That is exactly what happens for a Moxie Master in Colorado.

It is a grass roots phone tree that starts the brush fire, eventually turning into a full blown viral campaign that gets set off twice a year.

How is it possible to have a successful garage sale with no advertising?

To really understand the power of viral word of mouth marketing, it is necessary to go back to the beginning.

There was a time when this Moxie Master actually did advertise her sales in the local papers. She would follow all the rules of running a successful show, and she would set up shop on the scheduled day.

It all started as a trickle, each Spring and Fall, she would take out an ad and wait for people to show up. Now mind you, the dates were never the same, the sales simply occurred roughly around the same dates, two times a year.

Then one year, things did not happen as planned, and the advertising didn’t show up in the paper. The phones started to ring, and the question on everyone’s tongues, “Is the garage sale happening this Saturday, it is about time for it right?”

Do you see it? Do you sense the shift?

This is powerful stuff here! These women were all looking for the garage sale to happen, with or without advertising, it didn’t matter!

The garage sale went as scheduled and our Moxie Master has never looked back! She continues to hold sales twice a year, and women are normally lined up, waiting in their cars, waiting for her to say it is time to shop!

Now, there are two basic principles here that had to be in place in order for this viral campaign to work.

Number One:The stuff for sale is never the ordinary garage sale fodder, it is high end, classy items, that are very gently used.

Number Two:There was a consistancy of having a garage sale twice a year, without fail, that created the expectation of one in the first place.

So, you need a product to go viral? Here is a hint…it doesn’t do it by sending it out to two friends, no matter how great the product is. There are still some orchestrated items that must be in place in order to get a small brush fire to become a thing of magic and beauty, carrying your message to every corner that your audience resides in.

Take some hints from the story of the viral garage sale and send the Moxie Maven your stories of success. You might just become a Moxie Master and have your business featured!